“After dinner with Gladstone, I thought he was the most interesting person in the world… But after dinner with Disraeli, I thought I was the most interesting person in the world…”

great clients—high-functioning people who want to go from good to great.

So in coaching the trick for me was to find a way to make as many of my activities be lunch pail, blue collar activities as I could.

If the answer is a clear yes, do not jump into coaching them in that very moment.

Don’t wait for one-hundred percent readiness. It will never come. When you are eighty percent ready, go for it. Run straight at it. Get exposed. Risk messing up.

Slow down the time you spend preparing for a meeting with a new client and you will think of questions that no one has ever asked them. Slow down enough to get a sense of your client’s world before you meet them and you will be more present for them than anyone else has ever been for them.

In fact, as a coach, one of your gifts is that you know less about their business than they do.

I had begun saying out loud that I charge $25,000 for a year of Deep Transformative Coaching,

Why? Because four “decided” to jump off. That’s all they did. And there’s a big difference between deciding and doing.