I had begun saying out loud that I charge $25,000 for a year of Deep Transformative Coaching,

THERE ARE TWO LOVELY QUESTIONS that change everything for a coach who is creating clients. “Would you like some help with that?” And “Who do you know?”

And no client ever comes to you for the first reason they present to you.

Because when you help someone see their world differently, their world changes.

Coaching requires passion and authority. Never forget who’s the coach and who’s the client.

convert his focus from pleasing people (and winning them over) to fearlessly serving them right out of the box.

YOU ONLY EVER HAVE one client to worry about.

“Is this something you would like to do?”

And then I caught myself. I was doing what I often used to do in life. I was looking for a guru, or a teacher or an expert. Someone who would show me the Secret to Success. A quick secret key that would help me jump over all the other steps. But this time I caught myself. You see, I have discovered what works. For me.