Don’t wait for one-hundred percent readiness. It will never come. When you are eighty percent ready, go for it. Run straight at it. Get exposed. Risk messing up.

Dear Bill, You said you want to hold off on the conversation with me until you know what my “templates and approach” are. There is no approach, and no standard coaching template. You yourself are the agenda and you are the approach. We work on the lies, the self-deception and the fears in you about money, and about the power you perceive to be outs

There’s a longer-term game here too.

The Struggling coach thinks getting clients is the “hard” part. They seek more and more information about how to “get” clients. They want more and more information on the latest, newest “magic marketing system.” And they think that they just need to find a guru to teach them the “right” way.

Please don’t let anyone hang up or walk out the door if the last words you exchanged were about money.

Be willing to fail.

Pleasing others is the real reason why people don’t succeed. And in the end pleasing others doesn’t win any respect from them either.

Be YOU. There is no one like YOU in the world. In a planet of 6.5 billion people, YOU are a very, very scarce commodity. The more YOU you become, the more you will draw the right people to you. The more YOU you become, the more fun your life will be. And the more YOU you become, the more your clients will pay.

The kind of clients you would love to work with are only created in a conversation. And high-performing, high-paying clients are only created in impactful, life-changing coaching conversations.