The Pros and Cons of Pet Health Insurance: Is It Worth It?
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The Pros and Cons of Pet Health Insurance: Is It Worth It?
Purchase top-level ‘comprehensive' private hospital insurance. I get the best hospital cover I can for my money. Don't purchase extras or ‘combined' healthcare cover. If I want a Swedish massage, I'll pay for it out of my own pocket. Most of the ‘extras' in insurance policies can cost you hundreds of bucks extra a year whether you claim or not. Don
... See moreWhat is it costing your clients to not do business with you?
“It’s why we struggle to justify our price point,” Shannon said. “We never quantify all the pains into a cost justification proving value. We end up with small deal sizes. We leave money on the table.”
Whether it makes sense or not, a high price signals a high value. In the case of important things like health care, food, and clothing, it also signals that the product isn’t cheap or of low quality.
What would keep your prospect from buying from you? The answer to that question tells you about your perceived costs.