What kind of memetic monsters evolve in a primordial stew made of fractalized identities, multipolar geopolitics and viral media? Conspiracy theories, of course.

This is nothing new in the physical social world, but it is revolutionary in the digital social world, where groups and shared messenger threads have historically always been communal spaces.

Cult leaders are their own moderators

Cult leaders need mechanisms for elevating and blessing followers, as well as mutually reinforcing power

Cults need... See more