The Promise of Payroll APIs | Andreessen Horowitz

Perhaps the biggest question is how will the ecosystem continue to incentivize interoperability and collaboration given that first party data is still very valuable?

Though existing financial businesses have similar tools at their disposal, BNPL companies’ incentives directly align with this future: they justify themselves only so much as they increase conversion above the status quo. Spurred by competition, that mission may lead exponents to pursue a more invasive relationship and dig deeper.