The Prologue | Rishi Mandal on Building the Future 🏃🏽‍♀️

The best predictor of fitness success is having a personal trainer.

We realized that by removing the requirements for synchronous co-location, we could pair you 1-to-1 with a better coach than you could find locally. That person could use digital tools to coach you and use text messaging to be in touch 7 days a week. And we could do that for a tenth of the cost.

80% of Americans don’t exercise enough or at all, despite the fact that gyms, studios, and fitness apps abound.

Our theory was that people don’t exercise consistently because modern life is inherently disruptive and busy. Our mass-market solutions (fitness apps, classes, gyms) require more activation energy and self-discipline than is reasonable.