For decades, startups have been told to prioritize growth over everything else. Profitability was seen as a unambitious or even wrong. Profitably is something you worry about later. Why worry now when money and valuations are easy to come by? But that thinking was always flawed in my mind. Growth based on excessive... See more

.@37signals is a very different kind of company: → They make tens of millions in profit each year → With fewer than 80 employees → No investors, no board → No growth goals → No experiments → No sales, no marketing spend → Teams are two max 2 people (1... See more

As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth. ARR grew 100x in 4 yrs while CAC <12 mos. Now every company is asked to do the same. I shared how we did it in a recent talk to @ycombinator & @sequoia... See more