The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits



According to author and entrepreneur Seth Godin, back catalog books are responsible for 90% of the publishing industry’s profits while requiring only 2% of its marketing budget.[5] As such, it’s worth intentionally designing your book to get there.

“Medeco Business Advantage”—a 2X Strategy to Grow Your Business, a set of business processes inspired by Michael Gerber’s bestselling book The E-Myth: Why Most Businesses Don’t Work and What to Do About