
The Profit Impact of Business Intelligence

develop more selective and effective ways to reach and acquire new customers and/or expand business with current profitable customers.
Steve Williams • The Profit Impact of Business Intelligence
driving the use of BI into the core business processes and decisions that determine business results. Business-centric methods go beyond traditional approaches by putting rigor into defining the business value capture mechanism for each BI project.
Steve Williams • The Profit Impact of Business Intelligence
cannot easily be matched by its competitors, delivering a competitive advantage. Dell and Cisco are excellent examples of stage 4 companies. Both aligned people, processes, and technology so that they could outperform their competitors on cost, quality, and service.
Steve Williams • The Profit Impact of Business Intelligence
aligning its BI program with strategic objectives and processes, by planning for cultural change, by assessing its BI readiness, and by using effective IT governance mechanisms, Company B ensures that it will get the most from its BI investment almost regardless of the specific BI technologies it chooses to implement.
Steve Williams • The Profit Impact of Business Intelligence
Packaged analytical applications, which combine vendor-defined subsets of business information with one or more structured approaches to analyzing the information. Typical packaged analytical applications include scorecards, dashboards, customer analytics, and supply chain analytics.
Steve Williams • The Profit Impact of Business Intelligence
dedicated technical specialists who have general expertise in techniques that are needed to successfully design and implement the BI environment.
Steve Williams • The Profit Impact of Business Intelligence
The incoming source data is typically very detailed and is often referred to as “atomic-level data.”
Steve Williams • The Profit Impact of Business Intelligence
Instead, the platform provides an integrated suite of IT tools that can be used to design, develop, and implement a customized IT capability that supports the business.
Steve Williams • The Profit Impact of Business Intelligence
Having had a variety of experiences with a variety of executives and managers, we have concluded that better, more structured approaches to determining BI opportunities are needed, and we developed the BI opportunity analysis framework systematically to identify BI opportunities and prioritize them based on business impact and risk.