
The Profit Impact of Business Intelligence

Such case studies are available from TDWI (www.tdwi.org) and other sources.
Steve Williams • The Profit Impact of Business Intelligence
Developing a BI COE is a good way to set in motion a BI program aimed at maturing an organization’s current BI capabilities. It signals an organizational commitment to developing world-class BI capabilities.
Steve Williams • The Profit Impact of Business Intelligence
stage 3, using the manufacturing example, the company has advanced again, this time to the point at which its manufacturing or service-delivery capabilities actually enhance the performance of key business processes or functions, as opposed to not holding them back. Similarly, a stage 3 BI capability provides information that enhances performance
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cannot easily be matched by its competitors, delivering a competitive advantage. Dell and Cisco are excellent examples of stage 4 companies. Both aligned people, processes, and technology so that they could outperform their competitors on cost, quality, and service.
Steve Williams • The Profit Impact of Business Intelligence
readiness assessment framework (available at www.decisionpath.com/readiness.htm), which can be used to gauge a company’s prerequisites
Steve Williams • The Profit Impact of Business Intelligence
Work with these change agents to develop a compelling business case for change. Use the BI opportunity analysis to discuss the “to be” organization and how using BI within changed business processes will support bottom-line performance improvement.
Steve Williams • The Profit Impact of Business Intelligence
The IT products required for BI, if installed and configured properly, are mature, low-risk products, and there are proven technical methods for building BI assets such as data warehouses and data marts.
Steve Williams • The Profit Impact of Business Intelligence
In other words, process engineering and change analysis lay the foundation for managing for business value delivery.
Steve Williams • The Profit Impact of Business Intelligence
Although the starting point for the BI Pathway data architecture is a two-tier hub-and-spoke data architecture, other configurations may be optimal depending on their specific organizational factors.