The Profit Impact of Business Intelligence

In the business process improvement arena, a wide range of published process performance metrics can be used as a starting point for BI opportunity analysis.

In addition to aligning, optimizing, and measuring business performance at the strategic, tactical, and operational levels, we believe that there will be a technical alignment and optimization of the systems that are used to support this new business environment.

The process of identifying business-driven BI value creation opportunities requires knowledge of a company’s core business processes and knowledge of how BI has been used in different contexts to improve profits.

One client several years ago had a need for richer demographic data in order to better profile and understand customer behavior. Rather than putting in place efforts to add to the data currently available about customers, an effort was underway to reduce the amount of available customer data to shorten the length of time and cost required to take c

The foundational IT product that allows us to create, manage, and optimize these databases is the modern relational database management system (RDBMS).

In other words, process engineering and change analysis lay the foundation for managing for business value delivery.

To companies that want to improve their revenue generation processes, CRM may have both a BI appeal and a transactional system appeal, and there is an associated idea of a centralized repository (database) of customer information that can be used for cross-selling and/or up-selling customers.

dedicated technical specialists who have general expertise in techniques that are needed to successfully design and implement the BI environment.

Rather, we see the strategic issue as a lack of top management recognition that business information and its exploitation by knowledge workers via relevant analytical techniques can be a core strategic competency that can make the difference between success and failure in the marketplace.