The Profit Impact of Business Intelligence

Improve profits by utilizing customer segmentation approaches to identify the most profitable customers and retain these customers by providing high-quality, differentiated service and support

At the enterprise BI level, annual investments of $5 million or more are typical, as illustrated by the examples above.

it’s also imperative to improve costs, pricing, customer selection, and customer revenue management.

More broadly, we think of BI as business information and business analyses within the context of key business processes that lead to decisions and actions and that result in improved business performance.

In the business process improvement arena, a wide range of published process performance metrics can be used as a starting point for BI opportunity analysis.

we see an opportunity to re-engineer knowledge work by marrying BI, business processes, and structured fact-based decision making—the latter aimed at measuring, managing, and improving the effectiveness of key

The problem is that in addition to performing all of the activities needed for their individual BI project, they have also become the de facto program managers. Decisions related to tools and technologies, data architecture, technical standards, meta-data management, methodology, and other program-level activities are made by them.

business information and business analyses are components of BI that can be combined in a wide

The BI opportunity analysis—which we have successfully applied at the enterprise, division, and functional or departmental levels—takes a structured approach

is typical that mature industries spawn more aggressive competition based on cost and service, and that is certainly the model that Wal-Mart has used effectively