The Product Strategy Stack — Reforge

Your company strategy flows from your mission. It defines the plan by which your company will achieve its mission and and generate value from that mission. Often, companies think about strategy in quantitative terms (our strategy is to achieve a CAGR of 20% over the next 3 years). However, this conflates strategy (the plan) with goals (the measure ... See more

MISCOMMUNICATION WITHIN TEAMS

Product Goals are set within the context of the Product Roadmap and Product Strategy. They are not valuable in and of themselves, but as a measure of progress towards a pre-determined plan that generates value for the customer.A good Product Goal is objectively measurable. Most often, a goal is defined as an impact to a quantifiable metric—such as ... See more

What is the Product Strategy Stack?

companies should think about the relationship between mission, strategy, roadmap, and goals as a stack of distinct concepts:Company Mission - The world your company sees and the change it wants to bring to that world.Company Strategy - The logical plan you have to bring your company’s mission into being.Product Strategy - The logical plan for how t... See more

it is the connective tissue between the objectives of the company (its mission and its strategy) and the work of the product team (product roadmap and goals).

NEGATIVE IMPACT ON MORALE

Product Strategy is a rigorously logical and executable plan. The Product Strategy defines how the product will drive the company's strategy and enable the company to achieve its mission.

What does a poor Product Strategy Stack feel like?DIFFICULTY PRIORITIZING