Product Strategy is a rigorously logical and executable plan. The Product Strategy defines how the product will drive the company's strategy and enable the company to achieve its mission.

Product Goals are set within the context of the Product Roadmap and Product Strategy. They are not valuable in and of themselves, but as a measure of progress towards a pre-determined plan that generates value for the customer.A good Product Goal is objectively measurable. Most often, a goal is defined as an impact to a quantifiable metric—such as... See more

Your company strategy flows from your mission. It defines the plan by which your company will achieve its mission and and generate value from that mission. Often, companies think about strategy in quantitative terms (our strategy is to achieve a CAGR of 20% over the next 3 years). However, this conflates strategy (the plan) with goals (the measure... See more

MISCOMMUNICATION WITHIN TEAMS

LACK OF COORDINATION ACROSS TEAMS

Company Mission is at the top of a Strategy Stack. The Company Mission defines the company's purpose. A good Company Mission is aspirational and has emotional appeal—it motivates your team to come to work every day and your customers to embrace the role your company plays in their lives.

The Product Strategy Stack is just the beginning. Every function within a company must be aligned in order for a company to achieve its full potential. Technology, marketing, operations, and other functions need to define their functional strategies, roadmaps, and goals to ladder up to the company's strategy and help the company achieve its... See more

What does a poor Product Strategy Stack feel like?DIFFICULTY PRIORITIZING

The Product Roadmap should come before the Product Goals.