The Product Roadmap should come before the Product Goals.

NEGATIVE IMPACT ON MORALE

a well-defined product strategy will last 1-2 years, and companies should re-assess their product strategy once a year.

PRODUCT-MARKET FIT SATURATION

Your company strategy flows from your mission. It defines the plan by which your company will achieve its mission and and generate value from that mission. Often, companies think about strategy in quantitative terms (our strategy is to achieve a CAGR of 20% over the next 3 years). However, this conflates strategy (the plan) with goals (the measure... See more

a Product Roadmap that guides the team in sequencing its efforts. Proper sequencing is critical to success. As we discuss in the Product Strategy program, sequencing enables product teams to unlock compounding value by prioritizing the learning and product outcomes that will have a disproportionate downstream impact. 

companies should think about the relationship between mission, strategy, roadmap, and goals as a stack of distinct concepts:Company Mission - The world your company sees and the change it wants to bring to that world.Company Strategy - The logical plan you have to bring your company’s mission into being.Product Strategy - The logical plan for how... See more

The Product Strategy Stack is just the beginning. Every function within a company must be aligned in order for a company to achieve its full potential. Technology, marketing, operations, and other functions need to define their functional strategies, roadmaps, and goals to ladder up to the company's strategy and help the company achieve its... See more

LACK OF COORDINATION ACROSS TEAMS