Product Goals are set within the context of the Product Roadmap and Product Strategy. They are not valuable in and of themselves, but as a measure of progress towards a pre-determined plan that generates value for the customer.A good Product Goal is objectively measurable. Most often, a goal is defined as an impact to a quantifiable metric—such as... See more

Product Strategy is a rigorously logical and executable plan. The Product Strategy defines how the product will drive the company's strategy and enable the company to achieve its mission.

it is the connective tissue between the objectives of the company (its mission and its strategy) and the work of the product team (product roadmap and goals).

MISCOMMUNICATION WITHIN TEAMS

PRODUCT-MARKET FIT SATURATION

The Product Roadmap should come before the Product Goals.

Your company strategy flows from your mission. It defines the plan by which your company will achieve its mission and and generate value from that mission. Often, companies think about strategy in quantitative terms (our strategy is to achieve a CAGR of 20% over the next 3 years). However, this conflates strategy (the plan) with goals (the measure... See more

a Product Roadmap that guides the team in sequencing its efforts. Proper sequencing is critical to success. As we discuss in the Product Strategy program, sequencing enables product teams to unlock compounding value by prioritizing the learning and product outcomes that will have a disproportionate downstream impact. 

a well-defined product strategy will last 1-2 years, and companies should re-assess their product strategy once a year.