The Product Strategy Stack — Reforge

companies should think about the relationship between mission, strategy, roadmap, and goals as a stack of distinct concepts:Company Mission - The world your company sees and the change it wants to bring to that world.Company Strategy - The logical plan you have to bring your company’s mission into being.Product Strategy - The logical plan for how t... See more

MISCOMMUNICATION WITHIN TEAMS

Your company strategy flows from your mission. It defines the plan by which your company will achieve its mission and and generate value from that mission. Often, companies think about strategy in quantitative terms (our strategy is to achieve a CAGR of 20% over the next 3 years). However, this conflates strategy (the plan) with goals (the measure ... See more

it is the connective tissue between the objectives of the company (its mission and its strategy) and the work of the product team (product roadmap and goals).

NEGATIVE IMPACT ON MORALE

What does a poor Product Strategy Stack feel like?DIFFICULTY PRIORITIZING

The Product Strategy Stack is just the beginning. Every function within a company must be aligned in order for a company to achieve its full potential. Technology, marketing, operations, and other functions need to define their functional strategies, roadmaps, and goals to ladder up to the company's strategy and help the company achieve its mission... See more

Product Strategy is a rigorously logical and executable plan. The Product Strategy defines how the product will drive the company's strategy and enable the company to achieve its mission.

The Product Roadmap should come before the Product Goals.

a well-defined product strategy will last 1-2 years, and companies should re-assess their product strategy once a year.