The Price of Attention
John, Founder and Managing Partner at Phronesis Fundphronesisfund.substack.com
The Price of Attention
There are good reasons to believe that online advertising inventory is steadily decreasing in value over time. Two forces drive this erosion of value: structural shifts in what people pay attention to, and a massive global economy of fraud in the programmatic advertising marketplace. These trends are hidden by the murkiness of online advertising,
... See moreTim Hwang • Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)
“reminder that genuine human attention remains the final bottleneck, one scarce resource AI cannot replicate or conjure out of thin air.”
Also
Distribution: The Final Frontier
https://venture-bystander.ghost.io/attention-was-all-we-needed-now-its-all-we-lack/
“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” Simon’s insight is often reduced to “In a world of
... See moreKevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Everything is an ad network, but consumer attention is finite. How does the commercial calculus of integrating advertising into an existing consumer platform change as the retail media space becomes more saturated?
Retail media networks proliferated in the Everything is an ad network paradigm because privacy... See more