The Price of Attention
John, Founder and Managing Partner at Phronesis Fundphronesisfund.substack.com
The Price of Attention
“the true scarce commodity is increasingly human attention.”
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
His biggest worry, though, is that we still mostly fail to acknowledge that we live in a roaring attention economy. In other words, we tend to ignore his favorite maxim, from the writer Howard Rheingold: “Attention is a limited resource, so pay attention to where you pay attention.”
nytimes.com • Opinion | Michael Goldhaber, the Cassandra of the Internet Age - The New York Times
Attention is a scarce commodity. Bezos told Higgins that attention was “the scarce commodity of the late 20th century.” It’s still the scarce commodity today, so his advice stands: “One of the ways that you can do that [capture attention] and it’s the way that we did it is by doing something new and innovative for the first time that actually has r... See more