Remember that the number of seconds in your day never changes. The amount of social media content competing for those seconds, however, doubles every year or so, depending on how you measure it. Imagine, for instance, that your network produces 200 posts a day of which you have time to read about 100. Because of the platform's tilt, you will see t

... See more

The trouble with the internet, Mr. Williams says, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it tries to supply them.