The power shift from publishers to personalities

-Distribution: Pressure on platforms to improve transparency and economics. Data portability gives creators power.

In the early days of social media, companies made blogging technologies with the promise that writers would be able to communicate directly with their readers. This pattern played out in industry after industry. But these changes left creators at the mercy of companies far more powerful, far more ruthless, and far less accountable than the record l... See more

We’re moving out of the era of platforms owning people and into an era of people owning platforms—an era in which creators will rightfully demand more ownership, and more say over their relationships with their communities.