You don’t have to be self-consciously “edgy” or stand out; you simply have to be yourself and keep advocating for the ideas that matter, thus creating the value you aim to bring to the world.

You can always find time for things that matter by consuming less and creating more.

But it’s worth remembering that she started this work about seven years ago, when almost no one thought it was an especially viable idea. Since then, Marie Claire, Oprah Winfrey, and even President Obama’s White House have “discovered” her, and the reason most of us think her timing is perfect is because Kim and others like her had the foresight to

How you respond to a situation like this—a challenge, a new situation, something that bothers you—depends very much on who you are, what you care about, and why.

“Stop asking yourself what you want, what you desire, what interests you. Ask yourself instead: What has been given to me? Ask: What do I have to give back?”3 Then, act.

By keeping the focus on the gift itself, though, you can keep your ideas always at the forefront—even if they don’t fall comfortably into an existing “category,” even if there are many other people doing similar things.

I’ve been following your work and I have an idea for how we can create value together and get something done.

Conviction is willingness to do the work, to live with uncertainty, to be open to asking for help, and not to worry about the end result.

“What do I do that adds remarkable, measurable, distinguished, distinctive value?”