The Power of Names

Is the name already in use or well understood? Is it relatively simple to say out loud in conversation? Does it make sense without too much explanation? Could you imagine it as the title of a book? Are the words in the name unique, not clichéd or generic? Does it describe a topic in an unexpected way?

Names matter. Carnegie noted that “[t]he average person is more interested in their own name than in all the other names in the world put together.”2 Carnegie believed