Incentives are the strongest force in the world. They explain why good people do awful things, why smart people do stupid things, and why ordinary people do amazing things. Nearly everyone underestimates how much their own beliefs and actions are influenced by their incentives, many of which are designed to fulfill someone else’s goals.

10 thoughts on incentives: 1. Don't ask your barber if you need a haircut. 2. "I can fix the $32 trillion US debt problem in 5 minutes. You pass a law that when there’s a deficit of more than 3% of GDP, all sitting members congress are ineligible for re-election” - Warren... See more

“When people say they don’t want to change what they really mean is they don’t have an incentive to change.

Change the incentives and the behavior follows suit.”