The power of content-community-commerce model - ET BrandEquity

The Seven Modes of Modern Marketing

reiinamoto.substack.com
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Content is Fire and Social Media is Gasoline

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Future Trend: Having an online community or being a creator will be essential in selling products and a hack for ecommerce

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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Joe Pulizzi

amazon.com
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