The power of content-community-commerce model - ET BrandEquity

In the Content-Commerce-Community model, publishers and advertisers both, aim to convert this ROAS metric into an ROI metric (Return on Investments) The question that needs to be answered here is whether a monetizable opportunity can be created in the exact same interaction.

1. Own2. Friction3. Conversion4. Attributable5. Affiliates6. Performance Metric7. Monetizable Opportunities

The Content-Commerce-Community model shapes a new narrative wherein the same marketing campaign is able to guide the user through all the four purchase stages, making content marketing a much more accountable and measurable medium as opposed to just a creative one.

The bigger question to ask is whether a direct correlation can be drawn between the content-community model and an instant monetization/commerce opportunity?

When brands go down the Purchase Funnel (Awareness, Consideration, Trial, Re-engagement), they have to identify which marketing route to prioritize.While Content remains that constant, the means of creating an effective content marketing strategy is one that is constantly evolving. Right influencers can create unparalleled advocacy, education, and ... See more

There are effectively 7 salient points that advocate the potential of the Content-Community-Commerce Model.

The Content-Community-Commerce model aims to showcase purchase opportunities to a cohort of people based on the content they are consuming and offer a monetizable opportunity in a single ecosystem. It would be akin to creating a 'shoppable' unit that will drive conversion in the same interaction.