Post-individuals have a desire to belong, to be seen and recognised beyond economic compensation or status. As an answer to the individualism of the creator economy, metalabels are a new paradigm where groups of people team up under a shared purpose to create public releases that manifest their point of view.

We’re in the midst of a significant evolution in what it means to be an individual. This experience and confluence of forces is what I call post-individualism — a term intended to capture the ways computers and the web have changed our sense of self and how society is changing in response.