SummaryYancey argues that the way we define our self influence how we value things. As a result of the move from collectivism to individualism, a new form of creating our identities is created called the post-individual. Post-individuals define their identity as much through their individual traits as through the groups and communities they volunta... See more

Post-individual collectives: In an era of individualism, how many followers you have is the key social indicator. In an era of post-individualism, it’s what groups you’re a part of that matters. The individual isn’t erased, it’s supported and strengthened by aligning with others. As more of our social and inner lives are lived online, internet-base... See more

By the end of the 20th century this process played out to such an extent that people were expected to stand out on their own as individuals. To self-actualize as “Me” became the pinnacle of social success. The human experience became reoriented around an individual’s need to self-actualize through consumerism, as recounted in Adam Curtis’ documenta... See more