- "the concrete practices of the tech industry now structure identity and individuality in ways that support its own hegemony. While it presents endless avenues for expression, it sees us as wholly reducible to market logic, where we are real to the degree that our consumption habits are rational. This vision of selfhood promotes uniformity and... See more

SummaryYancey argues that the way we define our self influence how we value things. As a result of the move from collectivism to individualism, a new form of creating our identities is created called the post-individual. Post-individuals define their identity as much through their individual traits as through the groups and communities they... See more

If authenticity culture was being eroded—by the paradox of its own scale, by internet cultures built on togetherness, by memes and Likes and whole way the internet turns attention into shared value—then it may be the case that the deeper moral source may also be undergoing a paradigmatic transformation. If people could unironically like brands now,... See more