The future arrives via ideas, not inevitabilities. Fiction lets us model those ideas in context — social, material, emotional — before they materialize. Strategy, then, is fiction with consequences.

“Each requires the imagination of altered circumstances, and in each case beings must see themselves to be living in time. Making a tool immediately implies a succession of events in which one exercises some control over outcomes. Either to tell a story or to make a tool is to adopt an imaginary position outside immediate sensory experience. In eac... See more

We need to become better storytellers in such a way that we can, through a variety of media, give people a visceral sense of what a positive future would sound, taste, feel and look like. We need to create stories where the kind of future we want to see becomes commonplace, everyday. We need to tell stories with an underlying sense that the mere te

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