This idea introduction pattern goes like this:

Let’s pick it apart and look at what he did in those four sentences: 1. He defines who he is, 2. Why you should trust him, 3. What he is passionate about, and 4. What unique thing this prepares him to do for you.

Every client presentation, every personal essay, every cover letter, every fund-raising request—they’re all pitches. They’re stories with the endings chopped off. A good pitch is set up in three acts: The first act is the past, the second act is the present, and the third act is the future. The first act is where you’ve been—what you want, how you