added by Severin Matusek and · updated 1mo ago
The Personal Brand Is Dead
- Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner (aspi... See more
from 10 Characteristics That Define Gen Z (Part I) by Rex Woodbury
Keely Adler added
- Gen Zs reject the sterile, constrained online identities encouraged by older social platforms in favor of more customized forms of online expression.
from Back to the Future: Myspace and Gen Z Digital Identity by Rex Woodbury
sari added
- it’s a directionally correct generalization, and it’s showing itself in where and how people interact online. Many young people prefer the facelessness of Discord, Reddit, a crypto pfp. With the rise of privacy online—both anonymity and pseudonymity—we’ll see more people express themselves through new personas that obscure their “real” identity.
a g... See morefrom 10 Characteristics That Define Gen Z (Part I) by Rex Woodbury
Keely Adler added