The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal

The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal

David Mannheim

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Modern marketing has lost the plot. We’ve become so obsessed with… | R.J. Abbott | 80 comments

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Audacious: How Humans Win in an AI Marketing World

Mark Schaefer

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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

Shoshana Zuboff

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