
The Person and the Situation

The second important thing to understand is that we, too, have our preset programs, and although they usually work to our advantage, the trigger features that activate them can dupe us into running the right programs at the wrong times.
Robert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
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Some people, some of the time, are motivated by accuracy; others by affiliation; still others by a principle of least effort.