The Perils of Audience Capture

Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more

The problem is, we no longer live solely among those we know well. We're now forced to refine our personalities by the countless eyes of strangers. And this has begun to affect the process by which we develop our identities.

This is the ultimate trapdoor in the hall of fame; to become a prisoner of one's own persona. The desire for recognition in an increasingly atomized world lures us to be who strangers wish us to be. And with personal development so arduous and lonely, there is ease and comfort in crowdsourcing your identity. But amid such temptations, it's worth re... See more

In real life, the success or failure of each individual performance often plays out in the form of concrete, physical action—you get invited over for dinner, or you lose the friendship, or you get the job. Online, performance is mostly arrested in the nebulous realm of sentiment, through an unbroken stream of hearts and likes and eyeballs, aggregat

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There isn‘t a clean way to get around the idea that personal expression is always at least in part performative. Expression is partly fun because it’s performative.

It’s also not like this type of behavior is a new thing. There has always been the type of person who is performative of their own interests or pursues their work because of the kind of ... See more