The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH

Clinique was launched just as inflation in the United States began to soar. In 1968, inflation rates hovered around 4.5 percent; over the next six years, they nearly tripled to over 12 percent.9 Common business strategy dictated that we raise our prices. I came to Carol to discuss pricing increases. Carol said no: she refused to raise Clinique’s pr

size or legacy, faces four massive challenges. They are: Clutter Competition Commoditisation Consumer consciousness Faced with unlimited choices, savvy customers are becoming more discerning, and more companies are lining up to respond to their wants and needs.