Here was a woman who taught early-morning aerobics, cut hair by day, waited tables at night, and in her spare time freelanced as a bookkeeper and took courses at a local college. She was putting in more hours than many of the women I interviewed. But in her mind, if she had to work this hard for so little, what would it take to earn more? She could

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What we have, then, is a caregiving paradigm — not just for kids, but for elders and other adults — that relies heavily on proximity to family and presumed willingness. For those without those things, there are two options: 1) pay a lot of money for help, or 2) figure it out your damn self.

WeeCare’s home market of Los Angeles is a perfect case study of its model. It currently has over 900 schools in the Greater LA area, or approximately 18% of all in-home daycares in Los Angeles County.