The Past, Present, and Future of Consumer Social Companies
joincolossus.comSaved by sari
The Past, Present, and Future of Consumer Social Companies
Startups, on the other hand, have the advantage that they can start small, and grow, which is why some of the largest networked products in the industry—eBay, Facebook, Uber, Airbnb, and TikTok—started with small, atomic networks. Respectively, these initial networks began in collectibles, college students, limos for rich people, airbeds and breakf
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Facebook had a growth mantra of “7 friends in 10 days” that made the product sticky for new users, but TikTok doesn’t require any friends, followers, or even an account. The hyper-personalized algorithm recommends content based on thousands of objects and tags analyzed in each individual video, along with an individual user's view history, re-watch... See more
Turner Novak • The Rise of TikTok and Understanding Its Parent Company, ByteDance
Death of the Follower & the Future of Creativity on the Web With Jack Conte | SXSW 2024 Keynote
Caryoutube.com
The distribution channels that underpinned the rise of today’s Internet giants have dried up. Google, Facebook, and Amazon serve as a triopoly that dominates online advertising. The three accounted for 90% of US digital advertising in 2020, up from 80% in 2019. The arbitrage that once existed on these platforms has more or less disappeared and CPMs... See more