The passion of the posts

If Second Life was 20 years ago, what’s happening today? Over the last year I’ve started paying more indie creators directly for their work — heavily biased towards podcasts and newsletters/blogs. The other night I was wondering which ones I’d likely still be subscribing to a year or two from now. The “absolutely yes” category was dominated by crea... See more

I was able to thrive on Substack because it was the culmination of almost 15 years of learning how to reach directly to readers. I’d gained some skills along the way. Even more, I came to Substack totally committed to this way of operating.

Successfully creative and entrepreneurial people turn the things they make today into the creative fodder of tomorrow. This often means expanding beyond our initial image of who we might be and what our content might look like. Rather than becoming locked into a single vision, we must be willing to transform our ideas into the form that will reach

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I've coined a new theory of the Internet in 2025.

It’s the basis for my new company.

I call it the "Boutique Impact" Theory.

Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the Int... See more