The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
One of the first decisions for many businesses is the same one Eitan faced: whether to embrace a high-cost, high-margin strategy or a low-cost, high-volume one.
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
First decision when creating a business.
The more stuff you make or the more clients you take on, the harder it is to maintain excellence and to adapt your products and services in a way that both you and your customers want. Leave scale for the mass market. The Passion Economy is about quality and the conversation you have with your clients.
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
Business.Rule of the Passion Economy.
I have come to see Blumer as the iconic representation of the ideas in this book. He has been able to take precisely the forces that were upending his field and turn them to his advantage. In a more prosaic way, he was able to transform how price is determined. This is one of the most important elements of our new economy. We no longer have to thin
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Paco Cantero PAPERLESS MOVEMENT®
How pricing and value works in the new passion economy.
In the twenty-first century, the best strategy is to be fully yourself and to highlight your areas of difference from everyone else. That’s where the money is.
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
Business Strategy
the first rule of the Passion Economy: pursue intimacy at scale.
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
Business
Goldilocks market: big enough to make your business successful but small enough that you can dominate?
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Value is a conversation. In the iconic marketplace, described by Adam Smith in his 1776 book The Wealth of Nations, price is determined by fierce competition. Many producers are creating the same goods and many buyers are looking them over. No buyer or seller controls the process. The price is the result of all those people haggling.
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
Concept: Value
Why do some people thrive in the economy and others fall so far behind?
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
A big question to find an answer about.
his website and, right away, realized that the lessons would begin before she even spoke to him. No phone number or e-mail address is provided on the site. Instead, potential clients have to fill out a form that seems designed to scare most casual visitors away (which, of course, is exactly what it was designed to do). Blumer asks visitors to fill
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Paco Cantero PAPERLESS MOVEMENT®
Business Strategy.Make things hard to only capture clients that fit our needs.