
The Passion Economy: Nine Rules for Thriving in the Twenty-First Century

When Jason asked why they kept these clients, Meghan said it was simple: the clients paid them $500 a month each. It wasn’t a lot, but every little bit helped. Jason pointed out that now that he was their accountant, they had to accept a rule: any client who is invoiced for $500 should be cut off. It cost Meghan and Rebecca more in effort and distr
... See moreAdam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
Business strategy.Cut off clients below a revenue level.
his website and, right away, realized that the lessons would begin before she even spoke to him. No phone number or e-mail address is provided on the site. Instead, potential clients have to fill out a form that seems designed to scare most casual visitors away (which, of course, is exactly what it was designed to do). Blumer asks visitors to fill
... See moreAdam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
Business Strategy.Make things hard to only capture clients that fit our needs.
Jason had a few obsessions he returned to in every episode: never bill by the hour, make sure to get rid of clients who bother you, continually refine your core values and principles, and, above all, define your niche, establishing a focus so clear that your most likely clients automatically think of you when they need creative services.
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
IMPORTANT: This is EXACTLY the new strategy for Neozink.
The money was pouring in, but it was pouring out even faster.
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
Profit. What usually happens in many businesses.
Ask yourself: What are the set of things I know how to do and who would benefit the most from those things? How much, in real dollar terms, would they benefit? How can I frame what I do so that those people clearly see that benefit and agree to a price based on value, not on old traditions that might no longer make any sense?
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
I need to think how I can show to my clients the money they'll save by hiring me. Is there a formula I can use that is easy to understand and believe?
I have come to see Blumer as the iconic representation of the ideas in this book. He has been able to take precisely the forces that were upending his field and turn them to his advantage. In a more prosaic way, he was able to transform how price is determined. This is one of the most important elements of our new economy. We no longer have to thin
... See moreAdam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
How pricing and value works in the new passion economy.
Jobs, he thought, aren’t things people like; they’re things people do so they can support their family and, if they’re lucky, fund some nice hobbies on the side.
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
Good description of the wrong approach to jobs and work in general.
Goldilocks market: big enough to make your business successful but small enough that you can dominate?
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
In the twenty-first century, the best strategy is to be fully yourself and to highlight your areas of difference from everyone else. That’s where the money is.
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Paco Cantero PAPERLESS MOVEMENT®
Business Strategy