Li Jin on The Passion Economy & Its Hidden Currency

When people typically talk about the attention economy, they’re referring to creators amassing the attention of an audience, and then, after they have the attention, they’re able to monetize that attention in all sorts of different ways...I think what’s really interesting about NFTs and some of the new creator economy products that are coming into ... See more

The problem for consumers in the Passion Economy is that there is no opportunity to own assets. Everything is still subscription-based. Given that readers and listeners act as marketing channel for creators, it makes sense for them to have some skin-in-the-game.

Because new producers enabled by Passion Economy platforms enter the market, previous non-consumers and over-served consumers in various sectors have a wider range of choices than ever before. Consumers have the ability to choose a creator-led offering that is cheaper, more convenient, and more aligned to their preferences.