New users are interacting with web3 applications for the first time not because they were allured by the idea of unstoppable money, but by beautiful pieces of art, music, NBA clips, games that earn them money, community ownership, and a general sense of belonging. It feels like we're entering the next evolutionary phase of online communities, where... See more

Now in the 2020s, as Web3 develops and a new era of digital ownership begins, creatives will be richly rewarded to the extent that they have the creative skill of building community around themselves – those creatives who best invent context and stories. It might be that this skill, more than the art itself, is what triggers unusual amounts of... See more

What's more Web3 presents a rich new palette to think about consumer engagement for every media company around how to incent participation, create hybrid membership / ownership structures and more broadly make interacting with content more fun for consumers. Perhaps another way to think about Web3 is as an open gaming platform for everything.... See more