The Pandemic Will Change American Retail Forever

Today, the agglomeration is no longer on physical soil. It is shifting with an extraordinary pace to its digital counterparts: internet communities, social media sites, search engines and membership marketplaces (Amazon Prime, Walmart +). We live in a new, digital country without borders. To think that eCommerce will not become the preeminent form ... See more

And then — especially in the business press — because it furthered the narrative that even the hugest of consumer goods companies, long stuck in codependent relationships with the hugest of retailers, would start trying to sell more of their products direct.