The Overlooked Reason Your Content Isn't Gaining Traction - SparkToro
When trying to generate word of mouth, many people forget one important detail. They focus so much on getting people to talk that they ignore the part that really matters: what people are talking about. That’s the problem with creating content that is unrelated to the product or idea it is meant to promote. There’s a big difference between people t
... See moreJonah Berger • Contagious: Why Things Catch On
The content you decide to amplify would be informed by SOC insights: What pieces are overperforming? Which ones are getting more comments?
Gary Vaynerchuk • Day Trading Attention
sometimes, “just make quality content” isn’t the best advice. Understanding what our desired audience values allows us to create better quality experiences
Roberto Blake • Create Something Awesome: How Creators are Profiting from Their Passion in the Creator Economy (Creator Economy Insider)
This is where writing on your own blog, or even someone else’s website, falls short. The whole idea isn’t to just hit publish and then pat yourself on the back. The idea is to hit publish and start gathering data. What are people Liking? What are people Upvoting? What are people Commenting? What are people Sharing? These are the signals that will s
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
“Above all, be interesting.” – David Meerman Scott, bestselling author of 10 books including The New Rules of Marketing and PR Many people steeped in the tradition of product advertising naturally feel drawn to prattle on and on about their products and services. But I have news for you. Nobody cares about your products and services (except you). Y
... See moreMark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.