The Overlooked Reason Your Content Isn't Gaining Traction - SparkToro
“Time Well Spent” is a better metric for content than popularity (likes, clicks, or views). But the internet doesn’t reward that - nearly every content platform today is optimized for popularity, not value, and this has led us astray, promoting fear based, viral content instead of things that are worth our time.
No. 13 — Reclaiming Discovery From the Algorithms
Michelle Rose Josephmichellerosejoseph.substack.com
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty
... See more- Who? Who is the audience for each piece of content (fill in the blank, i.e., blog)? Who is the specific buyer persona you are targeting with this platform?
- Why? Why are you doing this? What is the behavior change that you must see to call this content initiative a success? (Do you need to drive sales, save costs, or drive customer loyalty?)
- Outcome?