The Overlooked Reason Your Content Isn't Gaining Traction - SparkToro
“Time Well Spent” is a better metric for content than popularity (likes, clicks, or views). But the internet doesn’t reward that - nearly every content platform today is optimized for popularity, not value, and this has led us astray, promoting fear based, viral content instead of things that are worth our time.
Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more