The Overlooked Reason Your Content Isn't Gaining Traction - SparkToro

The people with followings, or those gatekeepers at the publications, events, email newsletters, blogs, journals, broadcasts, and accounts have three unique qualities when it comes to sharing your work (or writing about you, inviting you to their event, including your link in their newsletter, etc):

1. They’re driven by incentives to earn engagement an

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It’s common to think of blogging as “building an audience” , but this can sound negative, self-serving, sleazy and promotional. Instead we can think of blogging as “finding your people” , which sounds much more wholesome, generative and positive.

The truth is that maybe it’s a bit of both - but that increasing your social surface area can have real ... See more