The Overlooked Reason Your Content Isn't Gaining Traction - SparkToro
TikTok vs Reels 🤳
Same format.
Very different game.
Here’s the trap most creators fall into 👇
They post the same content on both platforms, expecting the same results.
But the psychology of the user is totally different ðŸ§
✨On TikTok: People come for discovery.
They’re open to unknown creators.
They want to be entertained, challenged, or surprised.
✨On Re
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- Who? Who is the audience for each piece of content (fill in the blank, i.e., blog)? Who is the specific buyer persona you are targeting with this platform?
- Why? Why are you doing this? What is the behavior change that you must see to call this content initiative a success? (Do you need to drive sales, save costs, or drive customer loyalty?)
- Outcome?