The Optimized Marketer: Writing with AI: Future-proof Your Talent and Position Your Business for a World Transformed by AI (The Optimized Self)

#4—Prompting is a finicky art, but a worthy investment While it would be great if the three techniques I’ve shared so far immediately transform your prompts, there's a decent chance they will fall flat for your use case. My guess is that they will even become irrelevant as models become smarter and more cost-effective over time. My point in sharing

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You actually have likely read enough at this point to be a good prompt engineer. Let’s start with the third principle I shared earlier—treat AI like a person and tell it what kind of person it is. LLMs work by predicting the next word, or part of a word, that would come after your prompt, sort of like a sophisticated autocomplete function. Then the

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On the right: what I would prompt to give it more pzazzz. A prompt that reflects my understanding of positioning and psychology. I provide the right context, define the tone and personality for the brand, ask the AI to generate multiple variations to choose from (this is key), and keep pushing and pressure-testing and giving feedback to the models ... See more