The Only Way to Grow Huge

Advice: Build something so great that your “supply” can’t help but tell their friends about it.

there is only one reliable way to engineer word of mouth: you have to make a really good product. Actually, that’s not precisely true. It can’t just be really good. It has to be so good that someone has to recommend it. And because nobody is going to recommend something ordinary, it has to be new and special and leave people with something they can

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it's just like making something people want to share. That's like the definition almost. So then it's like what makes people want to share stuff? It's amazing. It's helping them something that is remarkable.

Well, it turns out you mentioned remarkableness. That is one of our core company values. And if you think about what a company has to do, it ha... See more

The secret to true virality isn’t viral mechanics but word of mouth. LinkedIn’s head of growth revealed to Rahul that no app has sustained a viral factor above 1 for long periods—even Facebook peaked at 0.7. What drives growth is when users spontaneously tell others about products they love.

I’m talking about using in-product levers to grow, in place of or in conjunction with external marketing and sales channels. When people can try your product for free, they experience the value of your product before making the decision to pay. This turns more people into happy users, creating more opportunity for them to tell their friends, who in... See more