The Only Prediction That Matters to Me as a Brand Strategist in 2025
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The Only Prediction That Matters to Me as a Brand Strategist in 2025
The challenge to being ahead of the trend—which I have been for most of my life—is to find a way to start a dialogue with the consumer. Perhaps you want to provide a solution to a problem they don't yet know exists. So you need to ask: how does this problem touch their lives and what they care about? Solving that problem can be difficult, time-cons
... See moreDavid Mattin • Trend-Driven Innovation
Be willing to deconstruct your brand and business model to remain relevant, and position yourself where the market is going. Do not wait for desperate times to evolve. If you are not scared and unsure when creating content and pushing new ideas, then it is probably not worth pursuing.
Paul Roetzer • The Marketing Agency Blueprint
Too many brands are obsessed right now with chasing whatever’s currently ‘trending’. When everyone is trying to figure out how to jump on the latest 24-hour micro-fad - whether it’s coquette, cottagecore or being ‘demure’ – what they should really be focusing on are the more meaningful cultural movements that will impact their business. I call thes... See more
In conversation with Alexi Gunner
In the face of AI that standardizes perfection, human traces—mistakes, smudges, scribbles—will become marks of authenticity and emotion. Imperfection will be a luxury. Uniqueness, a rare privilege.
Marie Dollé • 20 reflections on AI
The 2025 State of Brand Presented by Red Antler
The 2025 State of Brand explores emerging branding trends including minimalist communication, subtle technology use, authenticity, optimism endorsement, and prioritizing human experiences to build lasting consumer trust and societal impact.
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