The Only Prediction That Matters to Me as a Brand Strategist in 2025
The greatest benefit of a brand strategy based on a prediction is that it naturally spells out the business strategy . The expert patient, the third space, the future of movement – all of these predictions lay out strong parameters for the business itself.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
We can all see it. Thanks to technology and social media we’re experiencing a rapid homogenisation of culture, which is reflected in brand behaviour as well. Everyone copies everyone else. At Mona we called this the drift to the middle, and the instruction from David Walsh was always to keep Mona “on the fucking edge”. When the middle comes towards... See more