The Only Prediction That Matters to Me as a Brand Strategist in 2025
mail.google.com
The Only Prediction That Matters to Me as a Brand Strategist in 2025
Instead, better is to focus on creating and nurturing brand differentiation in the eyes of the consumer, through creation of buyer value. Buyer value protects a brand’s pricing power, as consumers are willing to pay premium for value they think they cannot get anywhere else.
Ana Andjelic • Differentiation in the Sea of Sameness 👑
marketing has been easy for the last decade. for the next decade, you're going to actually need to be good.
Some things to keep in mind if you want to stand a chance:
1. creative is the only differentiator on Meta
2. incrementality is all marketers can talk about... See more
Alex Liebermanx.comWhen a brand has a prediction at the center of its strategy, it sends a signal to the market that the company not only intends to own that future, but that any other brand playing outside of that future will be sidelined .
Jasmine Bina • There Is No Brand Strategy Without a Prediction
The 2025 State of Brand
Explores 2025 branding trends emphasizing simplicity, authentic purpose, human-centered technology, optimistic storytelling, durable products, and fostering genuine connections amid cultural and technological shifts.
attachments.are.na