The Only Prediction That Matters to Me as a Brand Strategist in 2025
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The Only Prediction That Matters to Me as a Brand Strategist in 2025
If you pay attention, you’ll see that today’s winning brands understand the customer’s story is the only one that matters. Your most important job as a brand is to show people whom they can become with your product.
Great brands know this and understand they are in the business of helping people realize their potential, regardless of what the produc... See more
Great brands know this and understand they are in the business of helping people realize their potential, regardless of what the produc... See more
- Misunderstanding. Many people confound personal branding with self-promotion, bragging, or manufactured pristine personas created by a self-centered generation. The term personal branding has become hijacked by those who associate it with mindless, endless online chatter and the grandiose desire to be visible, known, and popular. Equating personal
William Arruda • Digital You: Real Personal Branding in the Virtual Age
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”