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The online grocery discovery problem
There are two primary types of shopping: search-driven shopping and discovery-driven shopping. Today, Amazon dominates search-driven shopping: 74% of online shopping searches in the U.S. now originate on Amazon.com (much to Google’s chagrin). You go to Amazon and you search “paper towels” or “hand soap” or “laundry detergent.” Search-driven commerc... See more
digitalnative.substack.com • CAC: Customer Acquisition Chaos - by Rex Woodbury
Why has no other retail brand attempted this? Why do my M&S corduroy trousers not simply contain a URL and a reference number if I wish to reorder them? Or allow me to order a second pair by text?
Rory Sutherland • Rory Sutherland
2. Re-inventing the consumer experience of grocery shopping
Alexandre Dewez • 🥕 Key Learnings From our Webinar on Grocery
As we graduate beyond the intent-driven model of e-commerce—marked by table-like grids of products, filters, and search bars, there are opportunities to create new experiences that promote the sense of serendipity and fun of shopping in the real world. Indeed, as Ada points out below, Pinduoduo considers itself part e-commerce platform, part entert... See more
Li Jin • Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
