The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding

All this in an effort to alleviate the one thing few people can endure: boredom. The need for mental engagement is so fundamental that few give it much thought. But it’s always there, lurking just behind our awareness, looking for something to “lock onto.”

The very fact that it is okay for us to feel a certain way encourages us to stop fighting to maintain and justify our feeling that way. When we’re told it is okay to dream, we tend to be more flexible with our dreams. When we’re told we’re not responsible for something, we often find that we’re more open to accepting responsibility for it. When we’

If I had to boil down the strategy behind One Sentence Persuasion even more than I already have, it would be this: Validate and fascinate.

What is necessary is a fundamental understanding of human nature. For persuasion, even the most extreme examples of persuasion, such as suicide cults and mass movements, is often based on the most basic of human desires. Just as magicians can perform miracles using mundane principles, powerful persuaders shape the world in much the same way.

we enjoy feeling as if we have the world figured out.

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

If we can’t help them throw rocks at their enemies, we can at least acknowledge the universal desire to seek revenge before we try to talk them out of it. In short, just because we may not agree with others, it doesn’t follow that we can’t validate them.

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

“What holds attention determines action.” ~ William James