The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding

If we can’t help them throw rocks at their enemies, we can at least acknowledge the universal desire to seek revenge before we try to talk them out of it. In short, just because we may not agree with others, it doesn’t follow that we can’t validate them.

Despite what we’ve been taught, fascinating others is one of the easiest things in the world, if you do it within a context of validation. Thus, the strategy “validate and fascinate.” In that order.

Instead of validating the specific needs they’re trying to fulfill, we can address and validate the more universal needs and motives underlying them. For example, if we can’t encourage a specific dream a person may have, we can certainly acknowledge the importance of having such dreams, and then attempt to move them in a more positive direction. If

others. As powerful as the two-word strategy “validate and fascinate” is, the next strategy is even more powerful. But in a negative way. This two-word strategy is: Correct and convince.

“What holds attention determines action.” ~ William James

If I had to boil down the strategy behind One Sentence Persuasion even more than I already have, it would be this: Validate and fascinate.

All this in an effort to alleviate the one thing few people can endure: boredom. The need for mental engagement is so fundamental that few give it much thought. But it’s always there, lurking just behind our awareness, looking for something to “lock onto.”

the most magical things in life - on and off the stage - are often the result of the correct application of the most basic principles imaginable.

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.