The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Meera Kothandamazon.com
The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
The following eight basic desires are intrinsic and biologically programmed: • survival/enjoyment of life/life extension • enjoyment of food and beverage • freedom from pain, fear, and danger • sexual companionship • comfortable living conditions • superiority/winning/keep up with the Joneses • care and protection of loved ones • social approval In
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- What group do you want to help? 2. In what area do you want to help them? Or in what area do they struggle that you believe you can help them?
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Think of your content in terms of buckets. Each content category is a bucket and you can have up to seven content buckets. Your content categories (buckets) will support your blog’s overall message. And within each category you have sub-categories and topics.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
set out to make every piece of content exceptional because when you do, people will start to notice and share your work in Facebook groups and other social media platforms without you even asking. The more people share, the more traffic you get.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
If you’re having a launch for a service or product or if you’re an affiliate for a course that goes on sale, you can map out your pieces of content in this way to prime your audience for the sale.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
There isn’t any way your reader can be a master of a particular category of content through a single blog post or piece of content. A few different pieces of content have to come together to help your reader grasp a particular category. This is where your sub-categories come in handy.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Search Facebook Groups to Find Reader Motivations
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Use a tool like Buzzsumo to find content that is popular or viral in your space. Notice how people react to it. What are they saying? Pay close attention to the emotions it triggers and what needs it fulfills.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Type of content for this category: Have a detailed FAQ section on your sales page. Install a free live chat function like Drift or Tawk.to on your sales page. Reply to any emails in a timely fashion. Your content has to highlight the benefits of your solution to inspire action.