The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
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The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Type of content for this category: Have a detailed FAQ section on your sales page. Install a free live chat function like Drift or Tawk.to on your sales page. Reply to any emails in a timely fashion. Your content has to highlight the benefits of your solution to inspire action.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
If you’re having a launch for a service or product or if you’re an affiliate for a course that goes on sale, you can map out your pieces of content in this way to prime your audience for the sale.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Now, all these content pieces aren't necessarily in a series of blog posts. They could also follow through over email or video. To effectively move your readers from one phase to another, answer the following question: “What keeps my audience stuck in this phase and what do they need from me and my content to move forward?”
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
When you work on the content plan, do not put any effort into coming up with a good title. Your main goal at this stage is to generate ideas. You can refine and critique them later. If your headlines or titles look sloppy and you don’t know exactly what you’re going to say in that piece of content, that’s perfectly ok.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
The Driver of Change (DoC) Model is a powerful way of thinking about your blog. Because when you think about everything you publish not simply as “content,” but as a catalyst for specific change, your approach to blogging will shift. Content should transform your readers. And that transformation should progress both you and your audience toward
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Category 1: They have no idea about the problem that your product or service solves. Some of them may not even be aware of the problem your product solves or why it needs to be solved in the first place. Type of content for this category: Your content has to bring attention to the problem. Pain is more effective than stating the benefits. Dig into
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The following eight basic desires are intrinsic and biologically programmed: • survival/enjoyment of life/life extension • enjoyment of food and beverage • freedom from pain, fear, and danger • sexual companionship • comfortable living conditions • superiority/winning/keep up with the Joneses • care and protection of loved ones • social approval In
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Category 3: They are aware of the problem that your product or service solves. They trust you and love your content. Often, they feel the product is right for them but they’re not quite ready to buy.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Now, you don’t have to answer all of them. And if you do have several ideas, methods or thought processes that are different, think about which will have the biggest impact. Which are most aligned with the goals and vision you have for your blog and business? Which do you want to have your name associated with? Once you’ve figured out what that is,
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