The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Meera Kothandamazon.com
The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Before you consider attempting a piece of content that has already done well for someone else, ask yourself two questions: 1. Will your content add to the conversation that’s already out there? Have a look at your niche. Has this been said before? Will this piece make a contribution to the existing content on this topic? 2. If you think it’s better
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Whatever your goals are, your content has to contribute to inching the reader forward in the direction of your end goal. And this is something that you may be sorely missing.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Type of content for this category: Case studies of your students or clients or even of yourself are great for this category. You can also write a post highlighting your own experience or asking them to imagine how different their life would be with your product. The content has to instill desire for your product or service.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
set out to make every piece of content exceptional because when you do, people will start to notice and share your work in Facebook groups and other social media platforms without you even asking. The more people share, the more traffic you get.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Think of your content in terms of buckets. Each content category is a bucket and you can have up to seven content buckets. Your content categories (buckets) will support your blog’s overall message. And within each category you have sub-categories and topics.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Category 1: They have no idea about the problem that your product or service solves. Some of them may not even be aware of the problem your product solves or why it needs to be solved in the first place. Type of content for this category: Your content has to bring attention to the problem. Pain is more effective than stating the benefits. Dig into
... See moreMeera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
the problem isn’t that you have no content ideas….or you don’t know what to create. The problem is that you don’t have a strategy or system for coming up with content ideas.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
content marketing is building a relationship with your reader by empowering and educating them via content. And content strategy is the plan that gets you there.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Category 3: They are aware of the problem that your product or service solves. They trust you and love your content. Often, they feel the product is right for them but they’re not quite ready to buy.