Saved by Jordan Bester and
The One Growth Metric that Moves Acquisition, Monetization, and Virality
a boost in retention: increases new user acquisition, improves monetization, strengthens acquisition muscle so you can push competitors out of channels and explore new channels, accelerates payback period so you can reinvest in acquisition sooner
Brian Balfour • Why Retention Is The Silent Killer
Why Retention Is The Silent Killer: 1. To properly understand the impact of retention and prioritize initiatives you need to take a long-term view - and that often conflicts with most teams’ short term goals. 2. Retention metrics are easy to mis-define and can lead teams in the wrong direction when defined incorrectly. 3. A healthy business is the
... See moreBrian Balfour • Why Retention Is The Silent Killer
Hard truth #7: Retention beats acquisition, every time
Do some simple maths with me.
Imagine you add $1M of new revenue in 2024. If those customers retain and *still* contribute $1M in 2025, you only need ~$200k of net-new to grow 20% year over year. But if you leak half of that $1M by 2025, you need $500k just to stay flat, then another $200k to... See more
Do some simple maths with me.
Imagine you add $1M of new revenue in 2024. If those customers retain and *still* contribute $1M in 2025, you only need ~$200k of net-new to grow 20% year over year. But if you leak half of that $1M by 2025, you need $500k just to stay flat, then another $200k to... See more
11 hard truths about working in growth
Retention - not only does it make companies - but it also breaks them. For this reason, poor user retention has become the silent killer. In this post, I will walk you through the three key ways that companies go wrong when it comes to retention: They deprioritize retention altogether, They define their retention metrics incorrectly, They don’t
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