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The One Growth Metric that Moves Acquisition, Monetization, and Virality
Revenue retention is the output of engaged users. The usage is the input, and looking only at revenue retention as a proxy for usage retention has two big problems: 1. Revenue can hide what is going on under the hood with product usage, and shield you from signals about your product’s health over the longer term. You may earn a month or a yea
... See moreBrian Balfour • Why Retention Is The Silent Killer
Measuring pirate metrics for each cohort allows you to measure the effect of changes to your product or business model, if you are pivoting. Activation and retention are the metrics you care about for your problem/solution fit. Revenue, retention, and referral are examples of love metrics — the kind of thing you care about for evaluating a product/
... See moreJoanne Molesky • Lean Enterprise: How High Performance Organizations Innovate at Scale
The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
amazon.com
Product metrics can be organized into five standard categories: acquisition, activation, engagement, retention, and monetization.
Amplitude • The Amplitude Guide to Product Metrics
customers who subscribe tend to stick with the app longer (probably because they feel they have a long-term relationship with the app instead of a one-off interaction), meaning they’ll pay the company more money throughout their lives. In business terms, customers will have a higher “lifetime value” (LTV), and maximizing LTV is widely seen as the h
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