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The NYT’s next era isn’t about news - The Hustle
This is obviously not a monetization stream that can be applied to every single media company out there—if you focus on collectibles, it’s an interesting one—but the strategy behind it is one that all companies should be trying to think about.
Jacob Cohen Donnelly • The Dodo Enters The Pet Insurance Business
Potential profit path of NYT during its digital transformation
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media companies
... See moreBundling reacts to differentiated desires by creating a less differentiated publication that’s fairly valuable to everyone. But as the cost of the reader’s time rises, focus pays off. And the subscription newsletter model makes it easier than it’s ever been to profitably focus on exactly one topic, and build a one-person monopoly.
Byrne Hobart • The Diff | Byrne Hobart | Substack
Netflix makes money by selling subscriptions to its bundle. Of course the execution of this strategy is considerably more complex. For example, Netflix focuses on evergreen content because that means that ever more content increases the attractiveness of Netflix to new subscribers, reducing customer acquisition costs. Netflix is also focused on qua... See more