Saved by Dave King and
The Noetic Future of Culture and Brands
02 / The Interpretive Logic
How does the brand make sense of events, movements, and tensions?
What's its epistemology - its way of knowing and understanding?
This is about cognitive filters. When something happens. in the world a cultural shift, a political moment, a technological breakthrough - how does the brand parse it? Does it default to
... See morezoe scaman • The Work
Much has been written about how brands like SoulCycle built cult-like followings by tapping into the collective desire to connect to something larger than themselves. Today, this practice has gone mainstream, so the question becomes, How can brands go beyond selling and engage with people’s spiritual lives?
Casper ter Kuile • The Seismic Spiritual Shifts Shaping Digital Campfires — The Digital Campfire Download
